Brand vs Brand Identity

What is Brand?

The brand stands for the promise and the expectations within each consumer’s mind about your  product(s), service(s), business or organization.

Consumers fall in love with your brand, trust it, buy it and let it define their identity.

The brand works as a filtering device in the market place and is not what your business or organization says it is, but rather what your consumers say it is.

What is brand identity?

The brand is like an orange – to consume it, you need to get through the skin. The brand identity is the skin, or point of entry to your business or organization’s brand.

Consumers can see, hear, touch and hold your brand identity.

The brand identity increases consumer awareness and cultivates passionate loyalty by representing clarity, consistency, status, and reassurance.