Two Elements of Brand Identity

Brand Name

The brand name is the verbal expression of the Brand Identity. There are 6 name types that are available for your brand name.

Every piece of verbal or visual communication with your brand name on it is an opportunity to associate your brand identity with a brand image and experience.

Surname
Contains the legacy of the founder(s) in the brand name who happened to be leaders in their industries.

Descriptive
Utilizes the obvious and logical to penetrate the market place quickly and establish a position of leadership and dominance.

Invented
Contains a distinct brand name that allows it to stand out amongst the industry and quickly establish a position of leadership.

Connotative
Combines the qualities of descriptive and invented brand names to create a unique brand name in the market place.

Bridge
Combines 2 brand names, generally, as a result of a merger or acquisition.

Arbitrary
Utilities a name with no identifiable link between the products and services, and the brand name.

Brand vs Brand Identity

What is Brand?

The brand stands for the promise and the expectations within each consumer’s mind about your  product(s), service(s), business or organization.

Consumers fall in love with your brand, trust it, buy it and let it define their identity.

The brand works as a filtering device in the market place and is not what your business or organization says it is, but rather what your consumers say it is.

What is brand identity?

The brand is like an orange – to consume it, you need to get through the skin. The brand identity is the skin, or point of entry to your business or organization’s brand.

Consumers can see, hear, touch and hold your brand identity.

The brand identity increases consumer awareness and cultivates passionate loyalty by representing clarity, consistency, status, and reassurance.

Brand Identity

You have to differentiate your business to get noticed. You have to be very different to be unforgettable. It is easy to recognize the leader in any market because they look like the leader.

You see it in their Brand Identity because it  clearly conveys their Vision in a simple and easily understood message.

The Creative Identity of your Brand tells your story.

People see things in contrast. We ignore and reject irrelevant information that is all around us everyday, because we compare it to what we know. If we find something attractive and we like it we let it in our lives. If  the look of a Brand captures our imagination, it becomes the product or service that we want, and it becomes the brand we choose. Brand is a person’s perception of a product, service, experience or organization.

Identifying Concepts can take your current logo and turn it into a Brand for your company.

Online Marketing

Discovery:
We conduct in-depth interviews with our clients to learn every aspect of their business to make sure we design a solution that meets the marketing objectives.

Vision:
We work with you to make sure the design reflects your culture and business image.

Development:
Throughout the entire development process you will be able to view our progress and suggest any changes that might be needed.

Delivery:
When your site design is complete we will review every aspect of the design with you. Once you have approved the design and functionality, your site will be made ready for launch.  At time of launch your Project Manager will review all final details with you to ensure 100% customer satisfaction.